Persuasion in Advertising

Persuasion in Advertising – How to Use Persuasion Techniques in Advertising By Michael Lee One of the more powerful influence techniques is persuasion in advertising. Perhaps it has something to do with the fact that everyone knows the nature of advertisements, which is why even the most direct advertising slogan is excusable and even effective to consumers. However, it’s not just a case of telling people to buy this or use this, and then cite reasons. Persuasion in advertising is not that brash. Some might even go far as to say it is an art.

Well, like art, you have to look at it from different angles. Below are some tips that will help you become more successful in the field of advertising. Know Your Audience. This is the basic rule when it comes to persuasion in advertising. No matter how enticing the woman in a poster for a liquor brand might be, it’s not going to work if your target audience is composed of straight women.

Don't use plagiarized sources. Get Your Custom Essay on
Persuasion in Advertising
Just from $13/Page
Order Essay

They just won’t go for that. The same logic applies to when you’re catering for the rich and the poor. You have to study your target group in order to come up with the most suitable ad campaign. Keep Yourself Updated.

Watching the news can prove to be a very effective mode of persuasion in advertising. By keeping yourself tuned into what is happening globally and locally, you are able to put your brand or your client into context with your target market. For example, if you’re assigned to come up with an ad for vitamins and the rainy season has arrived, you can use the weather to convince your market that they need vitamins. Persuasion in advertising can be as direct or indirect as you want it to be. Some brands have even been known to make use of certain celebrities to actually tell people to support a certain brand.

Whichever road you choose to take, it is very important to take note of your target market (because they’re the ones you’re supposed to convince) and take advantage of current events to help you do it. Discover how to hypnotically persuade anyone to eagerly do anything you want, using breakthrough persuasion and conversational hypnosis techniques Grab a FREE course that reveals 10 groundbreaking persuasion secrets at: http://www. 20daypersuasion. com/secrets. htm Article Source: http://EzineArticles. com/? expert=Michael_Lee

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages

Order your essay today and save 15% with the discount code SAVE15