Prioritization of Issues

For the recent years, The Salvation Army has been facing several significant problems. As the non-profit organization upholds its mission to “preach the gospel of Jesus Christ and to meet human needs in His name without discrimination”, problems and issues arose which threatens the sustainability of the non-profit organization. Striving to retain its identity as a religious organization and not merely as a charitable institution, they have been confronted with the following issues: 1 .

Raising funds and its proper utilization and allocation As with any non- refit organization, funding is the highest priority since it is the lifeblood of the entity. Funds are accumulated and dispensed to support its activities which satisfy their objective as a non-profit organization. But as donations are merely from the liberality of the donors, their receipts are contingent which threatens the ability to carry on with its mission.

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Non-profits generally have to prove its worth to the society in order to obtain its meaner to survive.

As The Salvation Army’s range of services to the community is expanding and a wider range of communities are being dealt with, obtaining funds and properly exhausting it has been their primary focus. As conveyed in their 2006 Statement of Activities, revenues from contributions are decreasing heavily due to the constraints imposed by the government in the donation of bequests and devices.

As barriers like this appears which would bring adverse effects on the revenues of the organization, it needs to rely on other sources of revenue to suffice its duties and commitments. With this, those entrusted with the support of the community are called upon to be good stewards in utilizing and allocating their scarce resource to activities that would foster the well-being of the immunity at large. By way of effectively and efficiently exhausting their reserves, non-profit organizations are able to sustain its existence which is why funding should be prioritize. 2.

Loss of public confidence due to identified sexual misconducts in the organization Over the years, Salvation Army experienced ethical issues affecting the organization which led to major spending in addressing the pending lawsuits. Allegations such as sexual abuse and discrimination arose due to the complacent recruitment of volunteers and members. As the organization upholds its mission which is to “preach the gospel of Jesus Christ and to meet human needs in His name without discrimination”, advocating their belief of non-discrimination to people while protecting their public image from damages resulting from such is difficult to manage.

In order to retain its virtuous image in the society, it needs to properly screen out volunteers and members who hold bad record which actually compromises their commitment to not discriminate people while spreading the gospel of Jesus Christ. In upholding to what they believe, The Salvation Army could not Just set aside the issue since both the membership of the organization and the ending of their undertakings may be affected. It may discourage the people to lend their support to the organization which, in the long run, may cripple the operations of the organization.

A decline in revenue from the decrease of financial public support and an increase in spending due to legal actions from the damages resulting from the action to the members or volunteers may transpire. This is the reason why we have placed these ethical misconducts as the second major priority since it may put to waste the efforts of acquiring funds because of the decline of support from the society. 3. MEMBERSHIP: Ageing members and difficulties as an intergenerational organization in relating to youth culture Declining membership has been a problem in most non-profit organizations.

Youth involvement has contributed to this decrease through the years leaving the current membership to aged members who may be experienced but are inept to the changes in demand brought by the technological advancement which is vital in today’s society. The youth has been known to contribute innovative solutions which bring about favorable changes to organizations. Ideas are not the only contribution the youth can offer. Increasing the wariness and involvement of the youth in attracting and retaining important members and volunteers would become a powerful force for improving the lives of those in need since more people are reached.

Through focusing on the youth, social awareness is easily disseminated through the help of the technology. Though this may be disregarded by some non-profit organizations, the researchers have placed this as the third major issue to be addressed since the continuance of the organization not only depends on its funds but also depends on the people who exhausts and puts in good use the funds entrusted to them to help the community.

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