Environmental Scanning Analysis

This homework involves selecting a public firm of your choice, identifying a major corporate-level strategic move of the firm (e.g., acquisition, alliance, spin-off, entrance in to new market etc.), and performing a broad environmental analysis that explains WHY the company pursued the strategy they did. Specifically, I want you to: 1) offer a brief introduction of the company including the company history and a summary of the strategies used by the company over the past decade or two and how those strategies have resulted in the firms current competitive position in the market, 2) a brief industry overview of general global market trends, 
—>Use the PEST framework to identify between 3-7 variables per section of the PEST that, most likely, resulted in the identification of opportunities and threats and hence the decision for the firm to pursue the strategy they did. Specifically, quantitatively/statistically demonstrate and explain the analyses that likely resulted in the strategic move.

***only write about the two PEST variable Economic and Social regarding The –> AT&T Merger Acquisition with Time Warner. (research the Merger)

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**Please write about each of the below PEST variables and each of their factors how this is reflected in the AT&T Merger Acquisition with Time Warner and then write a conclusion paragraph to cap it all.  **Note this writing should be done with a Market mind set. 
· Economic factors include economic growth, interest rates, exchange rates, inflation rate. These factors greatly affect how businesses operate and make decisions. For example, interest rates affect a firm’s cost of capitaland therefore to what extent a business grows and expands. Exchange rates can affect the costs of exporting goods and the supply and price of imported goods in an economy.
· Social factors include the cultural aspects and health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. High trends in social factors affect the demand for a company’s products and how that company operates. For example, the ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labor). Furthermore, companies may change various management strategies to adapt to social trends caused from this (such as recruiting older workers).

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