You are asked to analyze the NEW PRODUCT PROCESS of a company of your choice.
The essay will be evaluated on 4 attributes:
1. The Survey of the marketing environment. Assessment on the ability to identify information from reliable sources on company’s marketing strategy and organization, with main reference, but not only, to new product development process
2. Transforming data into valuable information. Assessment on the ability to organize information and critical thinking
3. Integrate results across business functions: Assessment on the capability to capture the new product development process across functions
4. Ethics in Decision Making: assessment on the ability to focus also on social responsibility and ethical decision-making processes.
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